OUR  STORY

Rootedinearth.Grownwithintention.

Eight generations of farming wisdom, one quiet rebellion against what modern food has become. This is how ZIVAYU began — and why we move slowly on purpose.

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In a world of louder, faster, and cheaper — we chose slower, quieter, and more honest. Here’s why.

Chapter 01

Before the brand,
there was a field.

A small patch of soil in Madhya Pradesh, passed hand to hand across five generations. Bitter gourd in monsoon. Moringa year-round. Ghee churned at 4am by our grandmother while the world still slept.

That field is still there. So is the pre-dawn churn. We just decided more people should taste it.

A sunlit field of wheat at harvest time
Pure.Honest.Ancient.Traceable.Small-batch.Yours.Pure.Honest.Ancient.Traceable.Small-batch.Yours.

Our timeline

From one field
to ten thousand kitchens.

  • 1987

    The first harvest

    Our grandfather buys 2 acres in Madhya Pradesh. Moringa, ghee, and wheat become the three pillars that would define our kitchen.

  • 2018

    A quiet frustration

    Our founder, then working in Mumbai, can't find a single brand selling the ghee her grandmother made. She starts driving 12 hours on weekends to refill her jar.

  • 2022

    ZIVAYU begins

    Three people, four products, one batch. Everything was sun-dried within 6 hours. We shipped 84 jars in the first month.

  • 2024

    Farmer partnerships

    We onboard 23 farming families across MP, UP, and Gujarat. All organic, all traceable, all paid 40% above mandi rate.

  • 2026

    10,000 homes

    What started as one jar a weekend now reaches kitchens across India. Every bottle still passes through our founder's hands before shipping.

How we make it

Four steps.
Forty-eight hours.

From field to sealed jar in under two days. Not because it's fast, but because freshness has a timer.

Step 01

Harvest at dawn

Step 02

Sun-dry within 6 hours

Step 03

Cold stone-grind

Step 04

Glass, always

01
Step 01·2 hours

Harvest at dawn

Leaves and grains are picked between 5am and 7am, when essential oils peak. Our farmers know by smell which plant is ready — no machines, no guesses.

01 / 04
02
Step 02·6 hours

Sun-dry within 6 hours

Every batch is spread on bamboo mats under direct sun, never more than 36°C. This is the single most important step — and also the slowest.

02 / 04
03
Step 03·4 hours

Cold stone-grind

No industrial mills. Our ghanis turn at 14 rpm, slow enough that the oils never heat. You can taste the difference — it's warmer, rounder, more alive.

03 / 04
04
Step 04·24 hours

Glass, always

Never plastic. Every jar is sealed within 24 hours of grinding, labelled by hand, stamped with the batch date, and shipped directly from our workshop.

04 / 04
Total: under 48 hours

Every jar leaves our workshop batch-stamped, hand-labelled, and never older than two days.

Numbers that matter

Small scale, on purpose.

0+

Homes served

0

Farming families

0h

Field to jar

0%

Lab-tested batches

Founder, standing in the workshop

A note from the founder

We don’t make products.
We make rituals.
The kind your grandmother would recognise — because she made them too.

Meera Sharma · Founder, ZIVAYU

Our quiet manifesto

We use more than we need.We eat less than we should.We forget where things come from.ZIVAYU is a small correction.

Your turn

Walkwithus,slowly.

Every jar still passes through our founder’s hands before it ships. Start with one — we think it’ll find a home in yours.